5 Reasons Why we LOVED this @Snickers Ad from this week's @DCComics lineup!


This slick one panel Doomsday gag is from DC's new SNICKERS ad campaign, in books this week. This is a great ad strategy for comics for several reasons:
  1. Comics as Ads in comics. It employs an image that the audience of the comic will want to look at and read.  Ads are generally annoying, and modern audiences have learned to ignore them.  My crew learned from webcomics O.G. Scott Kurtz (PVP, Table Titans) the wisdom of employing comics-style art in the ads in GhettoManga Quarterly and in our other comics, because it gets the message to the reader before they can tune it out.
  2. Excellent use of a Proven Successful Ad Campaign. We have all laughed at those cranky Snickers spots... Here again, they adapted it to the audience.  I had already chuckled a little before I even read the word balloons.  It was an excellent application of a familiar joke, like the best Kermit Sipping Tea memes.
  3. Great design.  It uses immediacy, good color choice, balance and closure to involve the reader in this comedic moment.  Doomsday's big grey head fills the page, so we are confronted by him.  His permanent scowl and bared grill are softened by his crossed brown eyes, drawing us to the candy bar he is reaching for.  We don't know which superhero (or villain) is calming this savage beast with this chocolate treat, but that makes it even more engaging.
  4. A Cartoonist's Gotta Eat, too.  This comic was obviously drawn by a professional comic book artist (or penciler/inker/colorist team).  It's an open secret that even the most highly paid comics artists could (and do) make way more money working in other sectors.  This is a neat way to put all the artists' skills to work for your brand, and put some more loot in their pockets!  Readers appreciate seeing the artists they like doing illustration work, as long as they keep making comics!  This goodwill from readers can rub off on your brand!
  5. Leaves the reader wanting more. We are invited to complete this scene, based on similar commercials we have seen before. Maybe after eating the Snickers, Doomsday is really Supergirl, or Kid Flash!  They could opt to show the answer to this in a following page, later in the issue, but either way we will be thinking about it even after turning the page.
Obviously, I'm a dork about marketing, and usually disappointed in the ads in comics.  If all of them were as well thought out, designed, and executed as this one, maybe we would all stop being annoyed by them... and start looking for change to hit the snack machine!

Samax Amen is a professional Content Developer, Illustrator and Cartoonist. He is the artist of many great comics you never heard of like Herman Heed, Champion of Children, The Brother and The World As You Know It. He even writes and draws his own comics, like Dare: The Adventures of Darius Davidson, Spontaneous, and Manchild when he gets around to it. Because making comics is hard and stuff, he started GhettoManga as a blog in 2006 and as a print magazine in 2008.



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